Slick’s founder, Will “Slick” Crosby, is a long time friend of Bradon's which meant when Will was ready to take his auto detailing business to the next level it was a no brainer for him to take on the project. With full creative direction at his disposal, Bradon wanted to take Slick in a modern yet classic direction that would not only stand out amongst all other auto detailing brands but also stand the test of time.